Within statutory provisions our company creates user profiles under a pseudonym for the reason of promotion, market research and the customization of our services. You can object to the usage of this data at any time with future effect.
Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.
Cookies that are required for the operation of the website and platform, such as settings for the layout or language of the website, do not require the consent of the website user in accordance with Art 6 Para 1 lit a GDPR. These cookies do not process any personal data and only serve the smooth operation of the website.
GmbH. has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analysis service. Web analytics refers to the collection, compilation and evaluation of data on the behavior of visitors to websites. A web analysis service collects data on, among other things, the website from which a data subject arrived on a website (known as the referrer), which subpages of the website are accessed or how often and the length of time for which a subpage was viewed. Web analytics is predominantly used to optimize a website and to perform a cost-benefit analysis of online advertising.
We only use Google Analytics after we have obtained the consent of the user of the website in accordance with the applicable case law of the European Court of Justice in accordance with Art 6 Para 1 lit a GDPR. Only after this consent has been given will the cookie be set and the analysis activated.
The company that operates the Google Analytics component is Google Ireland Limited (“Google”).
GmbH. uses the “_gat._anonymizeIp” suffix to carry out web analyses using Google Analytics. By using this suffix, the IP address of the data subject’s internet connection is truncated and anonymized by Google when our website is accessed from a member state of the European Union or from another country that is a signatory to the Agreement on the European Economic Area (EEA).
The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information gained to, among other things, evaluate the usage of our website, to create online reports for us that show and compile the activities on our website and to provide further services in connection with the usage of our website.
Google Analytics places a cookie on the data subject’s IT system. It has already been explained above what cookies are. Placing the cookie enables Google to analyze the usage of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, is called up, the web browser on the data subject’s IT system is automatically prompted by the Google Analytics component to transmit data to Google for the purpose of online analysis.
As already outlined above, the data subject can at all times use a corresponding setting on the web browser used to block the placement of cookies by our website and thus permanently object to the placement of cookies. Such a setting on the web browser used would also prevent Google from placing a cookie on the data subject’s IT system. In addition, a cookie that has already been placed by Google Analytics can be deleted at any time using the web browser or other software programs.
Furthermore, the data subject has the option of objecting to the collection of
data generated by Google Analytics in relation to usage of this website as well as to the
processing of this data by Google and can prevent this. To do so, the data subject must download
and install a browser add-on at
Last Updated: March 2020